While les bicyclistes figure prominently in modal share marketing discussions, we rarely see what bike retailers and manufacturers are saying in the bike-as-vehicle space. What we do see tends to be limited and limiting. Not true for this particular billboard from Canadian retailer Cycle Chic.

One clever headline that attacks cars and liberates drivers. 

Viva la liberté!

Billboard shared via Facebook by frequent collaborator, Toronto photographer Hasnain Dattu.