Here's a perfect extension to our preceding post.

Even an ordinary everyday commute can be made sweeter with the right musical accompaniment.
Here, The Copenhagen Philharmonic creates a moment of pure commuter joy.

The music is Grieg's exquisite Peer Gynt. If only every commute began and ended this way.
Shared with us by our client at vivaNext, Kathryn Webber.


This excellent, elegant campaign for Sony Walkman Mp3 players from Saatchi&Saatchi Sydney presents the notion of the infinite playlist. Available only when music and commuting intersect.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Illustrator: Electric Art
Production: Jeremy DeVilliers
Published: July 2008

via Ads of the World
May is Asian Heritage Month and on Pushing Buses, I thought I'd celebrate it with a famous award-winning commercial for the MTR from Hong Kong.

The ad is beautifully shot and the idea is simple: the MTR - which is Hong Kong's subway system - is one of those things you can always count on.

And oh.

The MTR just happens to be that rare and exotic thing: a profitable transit system.

While les bicyclistes figure prominently in modal share marketing discussions, we rarely see what bike retailers and manufacturers are saying in the bike-as-vehicle space. What we do see tends to be limited and limiting. Not true for this particular billboard from Canadian retailer Cycle Chic.

One clever headline that attacks cars and liberates drivers. 

Viva la liberté!

Billboard shared via Facebook by frequent collaborator, Toronto photographer Hasnain Dattu. 

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