Züm. A closer look at Brampton's new rapid transit brand.

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Züm is Brampton Transit's new bus rapid transit brand, carefully developed through a year-long process that included stakeholder interviews, best practice reviews and town council approvals. Appropriately enough for a transit service, Züm has an origin and a destination. Züm began its journey in the idea of a speedy, urban, world-class, rapid, modern, forward-looking, cosmopolitan rapid transit system. Züm sounds like zoom, the sound of something moving fast, something speedy. Zoom also means to move closer in, to zoom into something for a close-up. Züm’s graphics evoke speed, linkage, modernity, world-class, a certain euro-style sensibility.

Client: Sue Connor, Kim Moser, Brampton Transit
Agency: Barrett and Welsh

Designer: Rob Segovia

Creative Directors: Gavin Barrett and Mike Welsh.
Art Director: Mike Welsh

Writer: Gavin Barrett


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