Perth's Department of Environment and Conservation went out of their way to show their appreciation of riders who are helping the planet by taking public transport. Riders entering bus shelters activated a motion sensor which triggered recorded applause.
Simple, effective, immediate.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister
Released: June 2008

Via Ads of the World and YouTube

Article and blog, copyright Gavin Barrett 2008

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