Equal parts corporate video and transit brand ad, this piece for SNCF pulls out all the stops in this brilliantly animated video. It's a trip. Produced by animator ChezEddy and directed by Maxime Bruneel for Elephant at Work.

This admittedly nicely produced ad for Network Rail attempts to be all things to all people. 

I hear the client's voice rather clearly.
"I say, we have some rather inconvenient news to deliver. Construction may slow things a tad for people trying to get in and out of London this Christmas. But we do owe it to the public to let them know. Public accountability and all that rot, y'know. 
And oh, let's keep it positive this time, shall we - let's have no apologies for the inconvenience or any such pre-Thatcher public sector claptrap. Excellent! 
And oh dear lord, I nearly forgot, make it all nice and Christmas-y would you? 
Good lad! Excellent!"

In the immortal words of of Seth Meyers, "Really? Really?"

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