This little low-budget video has probably done more to promote ridership on transit than many rubbishy advertising campaigns.


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A simple smart advertising campaign can go a long way towards converting drivers to riders.
Luck led me to this posting on sustainable urban transportation blog, The City Fix.

One campaign in particular caught my eye - the comparative, good vs. bad, cars vs. buses Go Metro ads made their point with clarity and immediacy. I went hunting for the rest of the campaign and found a treasure trove at another blog Long Winded and Proud.

Check out the Naughty vs Nice t-shirts they distributed to baristas - a lovely grassroots touch.

Images via The City Fix and Long Winded and Proud.
Article and blog, copyright Gavin Barrett 2010.

Creative Commons Licence
This work is licensed under a Creative Commons Licence.

Züm is Brampton Transit's new bus rapid transit brand, carefully developed through a year-long process that included stakeholder interviews, best practice reviews and town council approvals. Appropriately enough for a transit service, Züm has an origin and a destination. Züm began its journey in the idea of a speedy, urban, world-class, rapid, modern, forward-looking, cosmopolitan rapid transit system. Züm sounds like zoom, the sound of something moving fast, something speedy. Zoom also means to move closer in, to zoom into something for a close-up. Züm’s graphics evoke speed, linkage, modernity, world-class, a certain euro-style sensibility.

Client: Sue Connor, Kim Moser, Brampton Transit
Agency: Barrett and Welsh

Designer: Rob Segovia

Creative Directors: Gavin Barrett and Mike Welsh.
Art Director: Mike Welsh

Writer: Gavin Barrett

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