Underground uses its noodle.


This 1999 poster from the Underground's advertising archives shows that great brands weren't born yesterday.

An evocative precursor to the now well-established Making London Simple positioning, the poster makes the case for the Jubilee line with a single, intelligent sentence and great big serving of graphic wit.

Designed by Michael Johnson for the London Transport. From the collection of London Transport Museum.

Article and blog, copyright Gavin Barrett 2009
All creative work shown is the property of its copyright owner(s).

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