11
May
2012

One good soundtrack deserves another!

Here's a perfect extension to our preceding post. Even an ordinary everyday commute can be made sweeter with the right musical accompaniment. Here, The Copenhagen Philharmonic creates a moment of pure commuter joy. The music is Grieg's exquisite Peer Gynt.

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8
May
2012
11:05 PM

Commuting: a personal soundtrack

This excellent, elegant campaign for Sony Walkman Mp3 players from Saatchi&Saatchi Sydney presents the notion of the infinite playlist. Available only when music and commuting intersect. Advertising Agency: Saatchi & Saatchi, Sydney, AustraliaCreative Director: Steve BackArt Director: Eron BroughtonCopywriter: Steve MayIllustrator: Electric ArtProduction: Jeremy

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8
May
2012

Asian Heritage Month:

May is Asian Heritage Month and on Pushing Buses, I thought I'd celebrate it with a famous award-winning commercial for the MTR from Hong Kong. The ad is beautifully shot and the idea is simple: the MTR - which is

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4
May
2012
1:09 PM

Man is a bipedal species.

While les bicyclistes figure prominently in modal share marketing discussions, we rarely see what bike retailers and manufacturers are saying in the bike-as-vehicle space. What we do see tends to be limited and limiting. Not true for this particular billboard

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