Here's a perfect extension to our preceding post.

Even an ordinary everyday commute can be made sweeter with the right musical accompaniment.
Here, The Copenhagen Philharmonic creates a moment of pure commuter joy.

The music is Grieg's exquisite Peer Gynt. If only every commute began and ended this way.
Shared with us by our client at vivaNext, Kathryn Webber.

Enjoy.


This excellent, elegant campaign for Sony Walkman Mp3 players from Saatchi&Saatchi Sydney presents the notion of the infinite playlist. Available only when music and commuting intersect.



Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Illustrator: Electric Art
Production: Jeremy DeVilliers
Published: July 2008


via Ads of the World
May is Asian Heritage Month and on Pushing Buses, I thought I'd celebrate it with a famous award-winning commercial for the MTR from Hong Kong.

The ad is beautifully shot and the idea is simple: the MTR - which is Hong Kong's subway system - is one of those things you can always count on.

And oh.

The MTR just happens to be that rare and exotic thing: a profitable transit system.



While les bicyclistes figure prominently in modal share marketing discussions, we rarely see what bike retailers and manufacturers are saying in the bike-as-vehicle space. What we do see tends to be limited and limiting. Not true for this particular billboard from Canadian retailer Cycle Chic.

One clever headline that attacks cars and liberates drivers. 

Viva la liberté!



Billboard shared via Facebook by frequent collaborator, Toronto photographer Hasnain Dattu. 

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About the Bus Pusher

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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Barrett and Welsh is proud to support the cause of transit as contributor to CUTA and APTA

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About Barrett and Welsh

About Barrett and Welsh
We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people.

Pushing buses and other transit everywhere.

Pushing buses and other transit everywhere.
Barrett and Welsh is proud to support the cause of transit as contributor to APTA and CUTA.