Driving costs you more than you think


The summer of 2008 saw the highest gas prices in Canadian history
The CAA's 2008 Driving Costs Brochure, estimated the total annual cost of driving to be somewhere between $8500 and $15,000 a year.
The time was right to remind York Region's residents that their car habit costs them a lot more than they think. An online calculator at yrt.ca which let residents compute those costs based on their own lives (car model, distance driven and so on)  really drove the message home.


York Region Transit

Creative Directors: 

Gavin Barrett, Mike Welsh

Art Director: Mike Welsh

Copywriter: Gavin Barrett

Photographer: Garth Grosjean

Studio/Print Production/Design: 

Deb Cochrane, Patrick Stolk-Ramaker

Article and blog, copyright Gavin Barrett 2008

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