28
Dec
2011

SNCF. Not your granny's railroad.

Equal parts corporate video and transit brand ad, this piece for SNCF pulls out all the stops in this brilliantly animated video. It's a trip. Produced by animator ChezEddy and directed by Maxime Bruneel for Elephant at Work.

Read More

27
Dec
2011
1:29 AM

Christmas bells or warning bells?

  This admittedly nicely produced ad for Network Rail attempts to be all things to all people.  I hear the client's voice rather clearly. "I say, we have some rather inconvenient news to deliver. Construction may slow things a tad for

Read More

2
Nov
2011

To sell transit-in-development, sell transit-on-the-move

It is tough to do a good job selling transit-in-development or transit-oriented development, but this big budget, slickly produced spot does a good job of exciting the imagination of the viewer, whether urban-plan-fan, anorak/trainspotter or regular commuter Joes. "Building tomorrow's

Read More

18
Jul
2011
8:10 PM

The Joy of Riding

San Francisco's BART has long been one of the best transit marketers in the world. They get it right pretty consistently every time they communicate, whether it's through social media, their website or plain old-fashioned advertising. A good example is

Read More

4
Jul
2011
10:29 PM

Extra, Extra: Kids Paint Bus Green

Most adults think school kids should be kept away from spray paint. But when they do take a chance they discover there is no energy cleaner than youth energy. In San Diego, school kids were set loose on this San

Read More

4
Jul
2011
8:49 PM

The grass is greener?

Grass-bus: Mobile lawn spreads environmental awareness at ThessalonikiCreated for Thessaloniki's Innovation Festival, this urban bus takes a leaf out of the suburban lawn to promote green living, clean energy and energy conservation. Inside the bus other greenovations are displayed. The

Read More

26
Jun
2011

Relax, don't drive!

The second of those elegant, eloquent, utterly seductive Intercity commercials.It's a train come true.

Read More

21
May
2011

From A to Zzzz

This post is first in a series of classic 80s ads for Intercity in the UK, that bring back the romance of travel. This is persuasion and communications at their best, reminding us always that it's not about the destination

Read More

7
May
2011

Pay for the Subway Using Your iPhone

Pay for the Subway Using Your iPhoneThis new technology being tested on the NYC subway system could make boarding even more rapid on BRT. via mashable.com - link to article above

Read More

15
Mar
2011

Mad Fast Trains.

Pushing trains should be easier if you're one of the Mad Men, no?

Read More

2
Feb
2011

It's my car and I'll cry if I want to

To all promoters, champions and fans of transit and public transportation. Spread the word. Another winter reason to ride, courtesy Statoil.Will post credits and kudos when I find out whodunnit.

Read More

1
Jan
2011

Hey slow coach!

With 705,000 views, this video went viral a while ago. You don't need to understand Mandarin to appreciate the brilliant simplicity of inventor Chen Jianjun's concept: a train that never has to stop at a station. Designed for use on

Read More

Popular Posts

Powered by Blogger.

Plagiarism Watch!