This Midas commercial really doesn't belong here.Still, I couldn't resist including it as it persuasively makes the point about why it's better to use transit instead of driving in a Canadian winter.Nicely done, DDB Vancouver.Article and blog, copyright Gavin Barrett

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A classic from my archives, this 1986 poster is an excellent example of destination-focused marketing. Here, it's the London Underground (affectionately - and in this case, playfully - called the Tube), promoting the Tate Gallery. Fine White Line was the

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The summer of 2008 saw the highest gas prices in Canadian historyThe CAA's 2008 Driving Costs Brochure, estimated the total annual cost of driving to be somewhere between $8500 and $15,000 a year. The time was right to remind York Region's

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A truly classic UK campaign from the late 80s produced for Intercity Rail by (I believe) Collett Dickenson Pearce. Intelligent, articulate, persuasive. It will never seem dated. Apologies for the poor resolution however. My time machine has a screw missing.Article

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A pretty cool, guerilla campaign to announce the launch of Google Transit for Vancouver's TransLink.Agency: Grey Vancouver CanadaCreative Director: Craig RedmondArt Directors: Leah Moy, Wayne LowWriter: Mike LegerPhotographer: Hans Sipma

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This dramatic, effective guerilla stunt makes it rather clear where you should park your car. By Chris Wareham for Minneapolis/St. Paul Metro Transit's "Drive Less" campaign. Via Behance.Article and blog, copyright Gavin Barrett 2008.

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This charming spot by Brooklyn director Keef, sees New Yorkers get creative in order to get around. A quirky, hooky soundtrack makes it light and likeable - my god, can you believe that? In transit advertising! The sign off is

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Perth's Department of Environment and Conservation went out of their way to show their appreciation of riders who are helping the planet by taking public transport. Riders entering bus shelters activated a motion sensor which triggered recorded applause.Simple, effective, immediate.Advertising

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This one comes from sunny Australia. Damn them for their summer in January. And, oh yeah, their good advertising.Consider this simple immediate ad - for scooters.Not buses/brt/lrt.Still, I thought it illustrated perfectly the advantage of the vehicle over the kind

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A funny, direct campaign for the French national Railway SNCF. A classic technique: exaggerate to make a relatively ordinary message memorable.Mind you the train looks nice enough to make you want to believe the claim: you won't miss the road.Article

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A spot with no words, accompanied by a beautiful piece of classical music, makes the Madrid Metro rise below it all. An elegant, restrained, stunningly filmed spot, with a message that's crystal clear. Article and blog, copyright Gavin Barrett 2008.

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A simple, effective campaign done in 2002 by Aaron Kwapisinski, a young art director friend of mine, for the now defunct agency Flavour. In his own words "We took the cost of all the things one would fork out annually

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From a campaign for the Tube in London. Four tubes to sell the Tube.Brilliantly simple. Simply brilliant.Article and blog, copyright Gavin Barrett 2008.

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A now-classic (late 80s), edgy, award-winning TV spot for Oslo transit, promoting monthly passes. Article and blog, copyright Gavin Barrett 2008.

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Somewhere else in northern climes (Copenhagen?), they're doing good advertising for public transit. I give it ****.Article and blog, copyright Gavin Barrett 2008.

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An intelligent, immediate bumper sticker, from London Transport.BTW, feel free to vote on your favourites by way of the asterisk (shift 8) key. Ratings should be on a scale of 5 stars.My rating for this is ***.5 (3.5 stars).Article and

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A bus wrap from our current winter campaign for York Region Transit.Snow mobility. Now on a street near you.Article and blog, copyright Gavin Barrett 2008.

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