In a campaign that builds off its first spot, posted earlier on Pushing buses here De Lijn continues to promote buses in Brussels as vehicles of social good.

It's turning out to be a light (no pun intended), likeable campaign which does more to increase ridership than most transit advertising I've seen in a long, long time.


Article and blog, copyright Gavin Barrett 2009






Barrett and Welsh, submitted 5 entries in this year's Summit Creative Awards, an international award show that recognizes the creative work of small/independent agencies.

All five entries won.

Four of them (2 gold, 2 silver) were for York Region Transit's summer "dump the pump" campaign featured in an earlier posting on Pushing Buses - the winning entries are shown here again.

It's only possible to do good work when you have good clients and good suppliers.
To both, thank you.

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About the Bus Pusher

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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Barrett and Welsh is proud to support the cause of transit as contributor to CUTA and APTA

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About Barrett and Welsh

About Barrett and Welsh
We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people.

Pushing buses and other transit everywhere.

Pushing buses and other transit everywhere.
Barrett and Welsh is proud to support the cause of transit as contributor to APTA and CUTA.