This one comes from sunny Australia. Damn them for their summer in January. And, oh yeah, their good advertising.Consider this simple immediate ad - for scooters.Not buses/brt/lrt.Still, I thought it illustrated perfectly the advantage of the vehicle over the kind

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A funny, direct campaign for the French national Railway SNCF. A classic technique: exaggerate to make a relatively ordinary message memorable.Mind you the train looks nice enough to make you want to believe the claim: you won't miss the road.Article

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A spot with no words, accompanied by a beautiful piece of classical music, makes the Madrid Metro rise below it all. An elegant, restrained, stunningly filmed spot, with a message that's crystal clear. Article and blog, copyright Gavin Barrett 2008.

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A simple, effective campaign done in 2002 by Aaron Kwapisinski, a young art director friend of mine, for the now defunct agency Flavour. In his own words "We took the cost of all the things one would fork out annually

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From a campaign for the Tube in London. Four tubes to sell the Tube.Brilliantly simple. Simply brilliant.Article and blog, copyright Gavin Barrett 2008.

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A now-classic (late 80s), edgy, award-winning TV spot for Oslo transit, promoting monthly passes. Article and blog, copyright Gavin Barrett 2008.

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