This one comes from sunny Australia. Damn them for their summer in January. And, oh yeah, their good advertising.

Consider this simple immediate ad - for scooters.
Not buses/brt/lrt.

Still, I thought it illustrated perfectly the advantage of the vehicle over the kind of gridlocked traffic that is becoming ubiquitous the world over. And as such, worthy of pushing buses.



Article and blog copyright Gavin Barrett 2008.





A funny, direct campaign for the French national Railway SNCF.
A classic technique: exaggerate to make a relatively ordinary message memorable.
Mind you the train looks nice enough to make you want to believe the claim: you won't miss the road.


Article and blog, copyright Gavin Barrett 2008.
A spot with no words, accompanied by a beautiful piece of classical music, makes the Madrid Metro rise below it all. An elegant, restrained, stunningly filmed spot, with a message that's crystal clear.




Article and blog, copyright Gavin Barrett 2008.

A simple, effective campaign done in 2002 by Aaron Kwapisinski, a young art director friend of mine, for the now defunct agency Flavour. In his own words "We took the cost of all the things one would fork out annually in order to maintain their vehicle and compared it to the cost of riding the TTC for a year. The difference was enough to illustrate the benefits." Thanks for sending this in Aaron.

Art Directors: Aaron Kwapisinski & Drew Pautler
Writer: Karin Djelaj
Creative Directors: Craig Cooper & Briony Wilson



Article and blog, copyright Gavin Barrett 2008.




From a campaign for the Tube in London.
Four tubes to sell the Tube.

Brilliantly simple. Simply brilliant.


Article and blog, copyright Gavin Barrett 2008.


A now-classic (late 80s), edgy, award-winning TV spot for Oslo transit, promoting monthly passes.


Article and blog, copyright Gavin Barrett 2008.

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About the Bus Pusher

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He cannot: sing.

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Barrett and Welsh is proud to support the cause of transit as contributor to CUTA and APTA

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About Barrett and Welsh

About Barrett and Welsh
We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people.

Pushing buses and other transit everywhere.

Pushing buses and other transit everywhere.
Barrett and Welsh is proud to support the cause of transit as contributor to APTA and CUTA.