28
Mar
2017

The clickety clack of the track.

It's #TransitTuesday so let's talk #trains & #tracks. Meaning real time train-generated club music tracks. As in this collaboration between a real live Warsaw train and electronic music artists Mount Kimbie for tequila beer brand Desperados' unique music festival experiences.

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8
Oct
2015
2:27 AM

Don't be a drip. And other social niceties on the Tokyo Metro

Don't squish your fellow passengers with large bags. Be courteous and give your seat to others in need.   Don't drip your umbrella on others. Don't eat on the subway. Don't be a drunk salaryman falling asleep on others on

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28
Jul
2015

Soundscape vs Landscape. What takes us there?

Could this be one of the most innovative transportation ads in recent times?  Sure sounds like it.  This campaign for Thalys promotes three Thalys high speed rail destinations: Brussels, Amsterdam and Paris by way of soundscape rather than landscape. 

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28
Jul
2015

Hmm... pinteresting.

Allow me to share with you kind reader, one of two Pinterest transit boards curated by yours truly, gathering together a whack of transit advertising. (That's transportation advertising to those of you living outside North America.) Enjoy. Follow Gavin's board

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17
Jun
2014
5:09 PM

Be moved like never before.

VivaNext is transforming the places in which the people of York Region live and work, and the ways they move between them. Fittingly, our vision-first, multi-device-aware web site for vivaNext celebrates the joy of that transformation, while being transparent and informative about

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23
Jun
2013

Dumb ways to die: The most successful (transit) campaign of all time?

   We're not used to using words like Cannes, One Show and "millions of views" in the context of transit advertising. Until now.  In news just out, Melbourne Metro's "Dumb ways to die" has taken five grand prix awards at Cannes, the most ever won

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30
Apr
2013
5:08 PM

A Bus Poem for Poetry Month

To bring Poetry Month to the end of its 2013 journey, a short and evocative bus poem. Enjoy the ride and mind the doors when exiting. Gentlemen and ladies Gentlemen and ladies, students, babies, Girls and guys, hushed voices and

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11
May
2012

One good soundtrack deserves another!

Here's a perfect extension to our preceding post. Even an ordinary everyday commute can be made sweeter with the right musical accompaniment. Here, The Copenhagen Philharmonic creates a moment of pure commuter joy. The music is Grieg's exquisite Peer Gynt.

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8
May
2012
11:05 PM

Commuting: a personal soundtrack

This excellent, elegant campaign for Sony Walkman Mp3 players from Saatchi&Saatchi Sydney presents the notion of the infinite playlist. Available only when music and commuting intersect. Advertising Agency: Saatchi & Saatchi, Sydney, AustraliaCreative Director: Steve BackArt Director: Eron BroughtonCopywriter: Steve MayIllustrator: Electric ArtProduction: Jeremy

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8
May
2012

Asian Heritage Month:

May is Asian Heritage Month and on Pushing Buses, I thought I'd celebrate it with a famous award-winning commercial for the MTR from Hong Kong. The ad is beautifully shot and the idea is simple: the MTR - which is

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4
May
2012
1:09 PM

Man is a bipedal species.

While les bicyclistes figure prominently in modal share marketing discussions, we rarely see what bike retailers and manufacturers are saying in the bike-as-vehicle space. What we do see tends to be limited and limiting. Not true for this particular billboard

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10
Apr
2012
For me, April is the coolest month - to twist a phrase from TS Eliot - because it is Poetry Month. And every April, here on Pushing Buses, I try to find a way to celebrate the meeting of transportation and poetry.

This year, I thought I would share John Grierson's reading of the WH Auden's poem Night Train. Auden specially wrote the poem for Grierson's 1936 documentary Night Train. It's quite a ride.

All aboard!

21
Feb
2012

GOOD Attacks: A Traffic Infographic

                       GOOD does it well again. One of my longtime favourites places to get my info-graphic fix, GOOD combines smart data envisioning with a clever video to produce an immediate,

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19
Feb
2012
3:01 AM

Cars are from Mars. Trains are from genius.

We've been hearing interesting phrases in the transit marketing world - phrases from the wrong side of the tracks. Phrases like "the war on the car is over." Really? There never really was a war on the car. In fact

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3
Jan
2012

Group hug for the De Lijn campaign

It is amazing to see a campaign go from strength to strength with every execution but that's what happens when you start with a great idea, a single idea, that you stay faithful to, every single time. I've posted two

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28
Dec
2011

SNCF. Not your granny's railroad.

Equal parts corporate video and transit brand ad, this piece for SNCF pulls out all the stops in this brilliantly animated video. It's a trip. Produced by animator ChezEddy and directed by Maxime Bruneel for Elephant at Work.

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27
Dec
2011
1:29 AM

Christmas bells or warning bells?

  This admittedly nicely produced ad for Network Rail attempts to be all things to all people.  I hear the client's voice rather clearly. "I say, we have some rather inconvenient news to deliver. Construction may slow things a tad for

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2
Nov
2011

To sell transit-in-development, sell transit-on-the-move

It is tough to do a good job selling transit-in-development or transit-oriented development, but this big budget, slickly produced spot does a good job of exciting the imagination of the viewer, whether urban-plan-fan, anorak/trainspotter or regular commuter Joes. "Building tomorrow's

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18
Jul
2011
8:10 PM

The Joy of Riding

San Francisco's BART has long been one of the best transit marketers in the world. They get it right pretty consistently every time they communicate, whether it's through social media, their website or plain old-fashioned advertising. A good example is

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4
Jul
2011
10:29 PM

Extra, Extra: Kids Paint Bus Green

Most adults think school kids should be kept away from spray paint. But when they do take a chance they discover there is no energy cleaner than youth energy. In San Diego, school kids were set loose on this San

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4
Jul
2011
8:49 PM

The grass is greener?

Grass-bus: Mobile lawn spreads environmental awareness at ThessalonikiCreated for Thessaloniki's Innovation Festival, this urban bus takes a leaf out of the suburban lawn to promote green living, clean energy and energy conservation. Inside the bus other greenovations are displayed. The

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26
Jun
2011

Relax, don't drive!

The second of those elegant, eloquent, utterly seductive Intercity commercials.It's a train come true.

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21
May
2011

From A to Zzzz

This post is first in a series of classic 80s ads for Intercity in the UK, that bring back the romance of travel. This is persuasion and communications at their best, reminding us always that it's not about the destination

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7
May
2011

Pay for the Subway Using Your iPhone

Pay for the Subway Using Your iPhoneThis new technology being tested on the NYC subway system could make boarding even more rapid on BRT. via mashable.com - link to article above

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15
Mar
2011

Mad Fast Trains.

Pushing trains should be easier if you're one of the Mad Men, no?

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2
Feb
2011

It's my car and I'll cry if I want to

To all promoters, champions and fans of transit and public transportation. Spread the word. Another winter reason to ride, courtesy Statoil.Will post credits and kudos when I find out whodunnit.

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1
Jan
2011

Hey slow coach!

With 705,000 views, this video went viral a while ago. You don't need to understand Mandarin to appreciate the brilliant simplicity of inventor Chen Jianjun's concept: a train that never has to stop at a station. Designed for use on

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22
Nov
2010
2:23 AM

T. It's for Transit

It's a big week for transit and sustainable cities in New York Time's T magazine. No less than five different travel and transportation innovations were mentioned in this travel issue. Teague's barebones stripped-down vision for high fuel efficiency flying -

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11
Nov
2010
12:51 PM

It's Züm time in the GTA.

Our creative for Züm, Brampton's new rapid transit service is on the road and in the press with some very positive attention - and in the Toronto Star and the Metro. As we like to say, we just make ideas.

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3
Aug
2010
8:23 PM

Monster Bus Derby.

So is this what it's coming to? Because we can't convince people to choose buses over their cars, we'll just drive buses over them cars! Yee haaa! via @huffingtonpost: China Plans Huge Buses That Can DRIVE OVER Cars. No, it's

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28
Jul
2010

How To Chat Someone Up On The Train, Bus Or Tube

This little low-budget video has probably done more to promote ridership on transit than many rubbishy advertising campaigns. Enjoy. Dating Humor: How To Chat Someone Up On The Train, Bus Or Tube How To Chat Someone Up On The Train,

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24
Jul
2010
8:43 PM

LA Metro Marketing Compares Well

A simple smart advertising campaign can go a long way towards converting drivers to riders. Luck led me to this posting on sustainable urban transportation blog, The City Fix. One campaign in particular caught my eye - the comparative, good

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