Züm is Brampton Transit's new bus rapid transit brand, carefully developed through a year-long process that included stakeholder interviews, best practice reviews and town council approvals. Appropriately enough for a transit service, Züm has an origin and a destination. Züm began its journey in the idea of a speedy, urban, world-class, rapid, modern, forward-looking, cosmopolitan rapid transit system. Züm sounds like zoom, the sound of something moving fast, something speedy. Zoom also means to move closer in, to zoom into something for a close-up. Züm’s graphics evoke speed, linkage, modernity, world-class, a certain euro-style sensibility.

Client: Sue Connor, Kim Moser, Brampton Transit
Agency: Barrett and Welsh

Designer: Rob Segovia

Creative Directors: Gavin Barrett and Mike Welsh.
Art Director: Mike Welsh

Writer: Gavin Barrett

Barrett and Welsh, submitted 5 entries in this year's Summit Creative Awards, an international award show that recognizes the creative work of small/independent agencies.

All five entries won.

Four of them (2 gold, 2 silver) were for York Region Transit's summer "dump the pump" campaign featured in an earlier posting on Pushing Buses - the winning entries are shown here again.

It's only possible to do good work when you have good clients and good suppliers.
To both, thank you.